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So what direction should we take to maximize the effectiveness of our campaigns, reach the interested consumer and satisfy the customer? What should we pay special attention to if we are beginner publishers and would like to monetize our online activities? Recommendations from loved ones, experts, Internet users – how important are they? As research shows, recommendations are increasingly becoming the basis for consumer decisions.

According to Nielsen's report "Global Trust in Advertising and Brand Messages in the era of the development of the Internet and social networking sites, we are more often guided by the recommendations and positive opinions of other people than by the manufacturer's encouraging slogan photo retouching displayed on a banner. Photo Maffashion regularly appears on lists of leading influencers and in the media. According to WWW and Tribe Dynamics estimates, it helped the brands cooperating with it earn $ . million. The brands that have cooperated with her include: Coca-Cola ["Joy" / , cover]. Similar conclusions were included in the Customer Listening report "Why is it worth listening to customers?" published in October last year.  



Which was prepared by the Mobile Institute, Structogram C-commerce Polska and the Chamber of Electronic Commerce: % of users check and pay attention to opinions about a product or service before deciding to purchase it. the most important in the decision-making process are the opinions of relatives and friends ( %), then experts ( %) and Internet users ( %). % of consumers actively ask for opinions about products and services they are considering purchasing. % of such people said that this applies to basically all products, not only expensive ( %) or specialized ( %). How to reach the consumer without being overbearing? The modern consumer is demanding and expects creative solutions from advertising.